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Unsolved is breaking more records

17.02.2023

According to preliminary estimates, our profits in January of the current year amounted to PLN 4.6 million, which is 50% better than in December 2022 and 22% better than in January 2022.

The reason for the dynamic growth is Unsolved, a free-to-play application that provides players with access to some of our HOPA games based on usable energy, which is renewed every day. Last month, the revenues from the commercialization of our flagship product were nearly 70% higher than in January 2022 and amounted to PLN 3.3 million.

The revenues from the entire F2P segment reached PLN 3.5 million, 44% more than in January 2022. Last month, the user acquisition costs for the Unsolved application were equal to PLN 2.2 million, compared to PLN 1.5 million the year before.

“The Unsolved application’s KPIs, which were being regularly improved in the past year, allowed us to use the favorable market conditions in January to significantly increase the investments in the application’s popularization. We achieved this result without compromising on the expected return rates from the acquired user cohorts. We continue the implementation of the Unsolved’s development plan, which in the coming months will gradually translate into a further improvement of the app’s scale and profitability,” says Przemysław Błaszczyk, President of Artifex Mundi.

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20.05.2023

AM at Digital Dragons 2023

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