{"id":6665,"date":"2023-03-31T09:27:05","date_gmt":"2023-03-31T09:27:05","guid":{"rendered":"https:\/\/www.artifexmundi.com\/?p=6665"},"modified":"2024-03-17T12:01:45","modified_gmt":"2024-03-17T12:01:45","slug":"artifex-mundi-looks-back-on-2022","status":"publish","type":"post","link":"https:\/\/www.artifexmundi.com\/en\/artifex-mundi-looks-back-on-2022\/","title":{"rendered":"Artifex Mundi looks back on 2022"},"content":{"rendered":"

In 2022, Artifex Mundi recorded revenues of PLN 38.5 million, compared to PLN 39.1 million in 2021, achieving a gross profit on sales of PLN 29.4 million. The main reason for the company\u2019s lower recurring result in the previous year was sales recomposition, which was brought about by the changes in Artifex Mundi\u2019s business model.<\/strong><\/p>\n

\u201cLower proceeds from the sales of premium games are compensated, on a revenue level, by a dynamic growth of the free-to-play segment. Higher sales costs, most of which are investments in player acquisition, and the increase of fixed costs, resulting, among others, from higher non-cash costs of the incentive plan, led to the lower earning capacity of Artifex Mundi\u2019s operations in 2022,\u201d informed President Przemys\u0142aw B\u0142aszczyk<\/strong> in the Stockholder Letter.<\/p>\n

The past year was marked by the success of the Unsolved<\/i> application, which constitutes a new monetization channel for the company\u2019s HOPA games portfolio. \u201cThanks to the reorganization and augmentation of the project team, we were able to quicken the pace of testing and implementing application development ideas, whose number throughout the year increased the lifetime value (LTV) of a statistical player by several dozen percent. In 2022, we consciously focused on picking low-hanging fruit in Unsolved<\/i> by engaging most of our team\u2019s assets in the implementation of ideas, which, in our opinion, had the relatively shortest payback times in order to stabilize a positive cash flow of the project. We invested not only in the product itself but also in our skills regarding player acquisition by building a team whose efficiency and flexibility let us tap into Unsolved\u2019s commercial potential more effectively every month. 2022 did not exhaust all of our ideas for the growth of this product. In 2023, we wish to pursue our strategy of fighting for dozens of small, low-cost successes by expanding content, developing gameplay balance, as well as introducing a range of small changes to the game and placing greater emphasis on devising changes that have a potentially higher impact on LTV, with a new metagame in the forefront,\u201d announced Przemys\u0142aw B\u0142aszczyk<\/strong>.<\/p>\n

Last year, Artifex Mundi earned an operating profit of PLN 9.9 million, compared to an operating profit of PLN 15.1 million the year before. In 2022, the net result was equal to PLN 12.0 million, compared to PLN 12.7 million the year before.<\/p>\n","protected":false},"excerpt":{"rendered":"

In 2022, Artifex Mundi recorded revenues of PLN 38.5 million, compared to PLN 39.1 million in 2021, achieving a gross profit on sales of PLN 29.4 million. The main reason for the company\u2019s lower recurring result in the previous year was sales recomposition, which was brought about by the changes in Artifex Mundi\u2019s business model. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[],"class_list":["post-6665","post","type-post","status-publish","format-standard","hentry","category-investors-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/posts\/6665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/comments?post=6665"}],"version-history":[{"count":2,"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/posts\/6665\/revisions"}],"predecessor-version":[{"id":6667,"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/posts\/6665\/revisions\/6667"}],"wp:attachment":[{"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/media?parent=6665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/categories?post=6665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/tags?post=6665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}