{"id":7948,"date":"2024-08-08T09:45:54","date_gmt":"2024-08-08T09:45:54","guid":{"rendered":"https:\/\/www.artifexmundi.com\/?p=7948"},"modified":"2024-08-23T11:01:21","modified_gmt":"2024-08-23T11:01:21","slug":"artifex-mundi-increases-its-revenue-and-investments","status":"publish","type":"post","link":"https:\/\/www.artifexmundi.com\/en\/artifex-mundi-increases-its-revenue-and-investments\/","title":{"rendered":"Artifex Mundi increases its revenue and investments"},"content":{"rendered":"<p><strong>In July this year, the game publisher generated PLN 8.3 million in revenue compared to PLN 7.9 million generated in June and PLN 7.7 million in the previous year. The UACs for Unsolved, essential for establishing a foundation for future game commercialization revenue, totaled PLN 4.6 million.<\/strong><\/p>\n<p>In the past month, Artifex Mundi invested PLN 0.7 million more in user acquisition for <em>Unsolved<\/em> than it did in the previous month and only PLN 0.3 million less than in record-breaking March this year. The increased marketing expenditure results from the normalization of advertising rates on the market and the improvement of Unsolved\u2019s key performance indicators.<\/p>\n<p>In July this year, the commercialization revenues for Unsolved amounted to PLN 7.7 million compared to PLN 7.3 million in the previous month and PLN 6.8 million in the year before. The average daily application revenue increased by 2.7% compared to June.<\/p>\n<p><em>&#8211; Changes in the global advertising market that we have observed since June this year have allowed us to increase the investments in Unsolved\u2019s user base, which is additionally supported by a consistent improvement of our flagship product\u2019s KPIs. We assume that this trend will continue in the coming months. We<\/em> <em>are consistently following the application\u2019s development plan while simultaneously working on enriching the current version of Unsolved and building a new metagame, the release of which is planned for the first half of 2025 &#8211;<\/em>\u00a0says <strong>Przemys\u0142aw B\u0142aszczyk, CEO of Artifex Mundi<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In July this year, the game publisher generated PLN 8.3 million in revenue compared to PLN 7.9 million generated in June and PLN 7.7 million in the previous year. The UACs for Unsolved, essential for establishing a foundation for future game commercialization revenue, totaled PLN 4.6 million. In the past month, Artifex Mundi invested PLN [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[],"class_list":["post-7948","post","type-post","status-publish","format-standard","hentry","category-investors-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/posts\/7948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/comments?post=7948"}],"version-history":[{"count":2,"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/posts\/7948\/revisions"}],"predecessor-version":[{"id":7950,"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/posts\/7948\/revisions\/7950"}],"wp:attachment":[{"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/media?parent=7948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/categories?post=7948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artifexmundi.com\/en\/wp-json\/wp\/v2\/tags?post=7948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}