The game developer and publisher closed the first quarter of this year with a 15% increase in net profit, up to PLN 8.5 million. Revenues from the commercialization of Artifex Mundi’s flagship product, Unsolved, increased to PLN 24.9 million, with a slight decline in total sales to PLN 26.7 million. In April this year, the revenues generated by the commercialization of Unsolved increased by 9% YoY to reach PLN 8.5 million, bolstered by record high investments in user acquisition.
According to preliminary estimates, Artifex Mundi entered the second quarter of this year with PLN 32.2 million in accounts. Some of the listed company’s financial resources were used this April to significantly increase its investment in the player base for Unsolved, which amounted to PLN 6.9 million last month, i.e. 33% more than in March this year and 66% more than the year before. Since the beginning of the year, investments in Unsolved’s player base have increased by 15% to PLN 20.8 million.
Przemysław Błaszczyk, the CEO of Artifex Mundi, emphasizes that the increased investment in user acquisition has successively converted into higher commercialization revenues for Unsolved. – We are working systematically to reach new groups of users for Unsolved, while maintaining the expected rates of return on these investments. After a decent (from the perspective of scaling Unsolved’s player base) and financially successful first quarter in April we intensified our marketing activities by, among other things, reaching potential customers via new channels. Higher user acquisition expenditures increase the game commercialization revenues, which bodes well for the Company’s financial performance in the coming months” – comments Przemysław Błaszczyk, the CEO of Artifex Mundi.
