In July this year, the game publisher generated PLN 8.3 million in revenue compared to PLN 7.9 million generated in June and PLN 7.7 million in the previous year. The UACs for Unsolved, essential for establishing a foundation for future game commercialization revenue, totaled PLN 4.6 million.
In the past month, Artifex Mundi invested PLN 0.7 million more in user acquisition for Unsolved than it did in the previous month and only PLN 0.3 million less than in record-breaking March this year. The increased marketing expenditure results from the normalization of advertising rates on the market and the improvement of Unsolved’s key performance indicators.
In July this year, the commercialization revenues for Unsolved amounted to PLN 7.7 million compared to PLN 7.3 million in the previous month and PLN 6.8 million in the year before. The average daily application revenue increased by 2.7% compared to June.
– Changes in the global advertising market that we have observed since June this year have allowed us to increase the investments in Unsolved’s user base, which is additionally supported by a consistent improvement of our flagship product’s KPIs. We assume that this trend will continue in the coming months. We are consistently following the application’s development plan while simultaneously working on enriching the current version of Unsolved and building a new metagame, the release of which is planned for the first half of 2025 – says Przemysław Błaszczyk, CEO of Artifex Mundi.