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Artifex Mundi is breaking new records


The publicly listed game developer and publisher ended March with a 70% increase in revenues, which reached PLN 4.0 million. According to estimates, since the beginning of the year, Artifex Mundi’s revenues have increased by 88%, reaching PLN 10.5 million. The driving force of the Group’s sales increase is the commercialization of Unsolved – a free-to-play application offering HOPA games from the publicly listed company’s portfolio, which generated 46% of the company’s revenues in March and nearly 40% in the entire 1st quarter of the current year.

Unsolved is a mobile application that offers players the chance to play some of the HOPA games available in Artifex Mundi’s portfolio for a limited time (based on usable energy, which is slightly renewed every day and can be purchased in the application). At the moment, the application for Android and iOS offers access to 14 recognizable HOPA titles.

Since the beginning of 2021, Artifex Mundi has been regularly acquiring players for Unsolved. In the previous quarter, the company spent PLN 2.9 million on advertising campaigns on Facebook. Przemysław Błaszczyk, President of the publicly listed company, stresses that the effectiveness of acquisition campaigns is in line with the assumptions, and the KPIs for the players who were acquired in this manner are more than satisfying. “The development of Unsolved has so far exceeded our expectations. The sales results from March, which more accurately reflect the business effect of the campaigns run in January and February, prove that our development plans for the application are valid. In 2021, we are going to upgrade Unsolved by adding new features that will open up its monetization possibilities, such as ads, a gift pass, premium currency, and social options (meta-achievements). We are also planning to expand the range of advertising campaigns with new channels – Google, Unity Ads, and IronSource. In our view, Unsolved has the potential for a dynamic increase in revenues, and we hope that the success of the project will let us gain a pleasant double-digit dynamic as early as 2021,” says Przemysław Błaszczyk.