This game developer and publisher closed August this year with almost PLN 9.4 million in revenue. In the past month, the Company’s sales were over PLN 1 million higher than in July this year, with the YoY growth dynamics reaching 18%. The UACs for Unsolved, which are essential for establishing a foundation for future game commercialization revenue, totaled a record-breaking PLN 5.6 million.
In August, the UA expenses increased by 21% compared to July this year and by 25% YoY. What enabled the increase in marketing expenses was the beneficial situation on the global online advertising market and the development of Unsolved, which justified greater investments in the user base.
The commercialization revenues from Unsolved obtained in August this year amounted to PLN 8.8 million compared to PLN 7.7 million in the previous month and PLN 7.2 million in the previous year. The average daily revenue from the application increased compared to July this year by 13%, while the UA expenses increased by 21%.
Artifex Mundi’s revenues for the 8 months of 2024 amounted to PLN 69.9 million and were 37% greater than the revenues from the same period in 2023. The revenue generated by Unsolved increased by almost 50% in that period, reaching PLN 63.8 million. The gross margin of the Company (revenue minus user acquisition expenses) increased by over PLN 10 million YoY (43% increase YoY) to PLN 34 million.
– These holidays were a hard-working and successful period for our business. We made optimum use of the changes on the global advertising market and the increase of Unsolved’s KPIs to significantly grow the user base for our flagship product. We are consistent in following the path of corporate development while simultaneously optimizing the revenue from games available for commercialization, developing Unsolved and working on a new RPG. I believe that within the next 12 months, starting this autumn, we will provide the Stockholders of Artifex Mundi with plenty of reasons to feel pleased with their involvement in our company – says Przemysław Błaszczyk, CEO of Artifex Mundi.
