In May this year, the game developer and publisher increased revenues by 13% YoY, to PLN 9.4 million. Last month, the commercialization of Unsolved, Artifex Mundi’s flagship product, generated a record PLN 9 million in revenue, which is 18% more than the year before.
Compared to April this year, Artifex Mundi’s revenues were up 5%, and commercialization of Unsolved alone generated revenues 6% higher. Player acquisition expenditures in the past period exceeded PLN 5.4 million, which is nearly 50% more than a year before and 21% less than in April this year. The gross margin (estimated as revenue less UA expenses) amounted to PLN 3.5 million last month.
– As expected, the intensive marketing campaign in April combined with rising key indicators for Unsolved translated into a satisfactory increase in game commercialization revenues. We are satisfied both with the sales results achieved in May and the marketing activities conducted during that period, which for the most part were very intensive. We assume that the expanded player base of Unsolved combined with its progressively expanded commercial potential will allow us to achieve attractive margins from the commercialization of the game in the holiday months – commented Przemysław Błaszczyk, CEO of Artifex Mundi.
The CEO of this listed company emphasized that the new RPG and the metagame-enhanced version of Unsolved, which are the key projects for Artifex Mundi’s long-term value growth, have been implemented as planned. – We are satisfied with the results of the work on both projects, and the timeline of achieving certain milestones. In the NTM perspective, we will unveil our new RPG title and subject it to final pre-release tests. For the players of Unsolved, we will enable a reinvented gameplay version of this title, which includes an attractive and engaging metagame – commented Przemysław Błaszczyk.
